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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
Open package but new HRT ARC belt setup, purchased about 5 months ago and never got around to setting it up and of course bought a different rig due to personal preference changes in how I want my gear setup.
the following is included and have the packaging
HRT ARC Belt, Ranger Green, size...
Selling an unfired Ruger MPR 18 AR-556 (model 8514). Magpul furniture, includes one PMAG. Not interested in trades at this time. Willing to meet an FFL in Happy Valley. Buyer to pay all fees. Please feel free to ask any questions!
Info from Ruger:
MODEL NUMBER: 8514
CALIBER: 5.56 NATO...
Brand new KAC 600m rear sight
This sight is still in sealed blister pack.
I take PayPal friends and family/Venmo
Shipping OK, S/H free
No trade requests please.
No separate part sales please
No face-to-face sales requests please
Bought this gun today from northwest armory. Got it home and out the optic on it. Torqued it down to the recommended 12lbs and snap! The screw busted off! Tried to drill it out but failed. Decided to give up so I don’t damage the gun. Took the optic off a put the plate back on. The other side...
Sig Sauer Romeo 8H, brand new with the box, mounted onto one rifle but never fired with it on there.
Asking $350
Can meet in Oregon City / Happy Valley area
503-887-7600
5 genuine H&K 30 round 9mm mp5/sp5 magazines brand in packaging. 300 for all 5 or I can do 70 each. These retail for 70-80 online.
Also have a brand new H&K mp5k foregrip - 50.00 and a GSL 1/2 in mp5 thread protector brand new as well 30.00
No trades looking for cash
Meet in Hillsboro area...
Got a brand new magpul bad lever. Mounted it and didn't end up caring for it. Can send it with a milspec bolt catch if needed. Will need a roll pin. $20 bucks
just tried a box of SNS Casting's 200 grain ,.452 RNFP 'boolits' in my 2 sixguns,and for about 12 bucks less than other suppliers , I'll be buying more. Now don't get too excited my shooting is not for accuracy but for fun vs plates...steel plates. for that and my shaky hands they are just...
New in box
Hs510c with hm3x magnifier
$475 obo
Open to trades in my favor
Call or text at 3609310464
Please pm or text to keep thread clean
Will ship for $10
Unissued comes with three 11 rib rail covers. As new condition. More pics available upon request.
Zelle only.
Price is shipped from Alabama where I am away for school. I have been buying and selling while I've been here and have 100% feedback.
New in box Cz bren 2 14.5. Still has tags on it. Comes with all original parts, 2xcz mags, cleaning kit, literature.
I've installed the Cz 922r parts kit except for the stock. The stock is not installed. The stock comes with the kit, but you will need to pin and weld the gun in order to...