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brand
A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands.
The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation's balance sheet. Brand owners manage their brands carefully to create shareholder value. Brand valuation is a management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast-cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
just tried a box of SNS Casting's 200 grain ,.452 RNFP 'boolits' in my 2 sixguns,and for about 12 bucks less than other suppliers , I'll be buying more. Now don't get too excited my shooting is not for accuracy but for fun vs plates...steel plates. for that and my shaky hands they are just...
New in box
Hs510c with hm3x magnifier
$475 obo
Open to trades in my favor
Call or text at 3609310464
Please pm or text to keep thread clean
Will ship for $10
Unissued comes with three 11 rib rail covers. As new condition. More pics available upon request.
Zelle only.
Price is shipped from Alabama where I am away for school. I have been buying and selling while I've been here and have 100% feedback.
New in box Cz bren 2 14.5. Still has tags on it. Comes with all original parts, 2xcz mags, cleaning kit, literature.
I've installed the Cz 922r parts kit except for the stock. The stock is not installed. The stock comes with the kit, but you will need to pin and weld the gun in order to...
Hi guys.
I am starting to get a bit more serious about consistently carrying in a time of failing confidence of civilized progression in our metropolitan areas. My personal safety and the safety of those in my company from my own firearm has always found top priority when I make any...
Free to a good home! Playing it forward.
New in box kydex holster for the Sig pistols listed, and Pachmayr P225 grips. Package for the holster says its from Michaels of Oregon, 2001, kinda cool. Appears to be made by Uncle Mike's.
Pickup in the Burton neighborhood of Vancouver or I can ship...
These are great affordable guns! I have 2 of them, so I'm going to sell my unused one. It is new, in the box with 2 magazines.
Transfer can be done at a cut above pawn in Aloha. Transfer fees ($30) are the buyers responsibility.
For sale is a brand new Springfield SA-35 package that includes:
Springfield SA-35 9mm pistol ($679) with new Xs tritium night sights ($110 plus installation), factory box, nylon zippered pouch and papers
5 new extra Springfield magazines ($125+)
New Crossbreed OWB leather and kydex holster ($40...
45 degree offset sights. Couldn't tell you the brand. Totally serviceable, and in good shape.
$25 cash, or would trade for some 9mm range ammo, factory 223 (55gr), high velocity, .22wmr, a pair of serviceable picatinny to picatinny risers (short and low profile), or...?
Up for sale I have 3x grand power stribog steel feed lip magazines. These are factory and have never been used.
For sale in Portland OR, face to face or shipped to a free state. If shipped, add $7.50. If face to face, Jantzen Beach or Airport way Home Depot is the meetup spot.
No sales...