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I don't know if it matters if they themselves pay under the minimum? I think it is mostly market pressure for the value proposition. If your customers don't have a lot to work with there is not a lot of squeeze to be had. You may just have to choke down a smaller profit margin (already slim for fast food, but you can usually cut something if you have to). I thought the analyst was pretty interesting and comprehensive, looking at over a dozen markets and doing a pretty detailed job to nail down the actual average minimum wage, not just what is defined in law. If I find time to look for it I will try and find it.I sincerely doubt if any of the major chains pay less than the legal minimum wage. Mom and pop places maybe could get away with it, but it could mean big trouble for the majors.