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I have heard that "unsubscribing" gives the spammers verification that the email adress is good.. Just something a friend told me.
In my experience I've found your friend to be wrong. I've unsubscribed from MANY spam email over the years. I've never understood why some people have had to abandon an email account because of spam. I have had emails from when I started college and had no idea what internet security was and it's still working to day. Sure it gets some spam, maybe 2 or 3 emails a day, but nothing that makes me want to abandon the account.