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It's happened to me countless times.Yup. View counts will drive up pricing. OP is another that's been using it for quite a long while and sure it won't be long before it's just SOP for all retailers.
Amazon seems the most obvious though. If you view something it's not uncommon to see a really decent price and many times with a discount coupon applied at checkout. If you don't immediately add it to your cart it isn't uncommon to see a price hike and the discount coupon vanish when you revisit the same listing even minutes later.